According to Y Ventures Group Ltd, a Singapore-based data analytics-driven e-commerce retailer and distributor- Today, businesses may collect data along every stage of the consumer journey, This data could include things like mobile app usage, digit...
According to Y Ventures Group Ltd, a Singapore-based data analytics-driven e-commerce retailer and distributor- Today, businesses may collect data along every stage of the consumer journey, This data could include things like mobile app usage, digital clicks, social media interactions, and more, all of which contribute to a data fingerprint that is absolutely unique to its owner. Most businesses see the value of investing in big data analytics because these technologies offer cost savings, increased productivity, and better decision-making.
Oops! This image does not follow our content guidelines. To continue publishing, please remove it or upload a different image.
According to a MicroStrategy survey, data and analytics are at the heart of their organization's digital transformation efforts, with 90% of participants agreeing.
Analytics is the key to actually "understanding" your customer and paving the way for new ideas, hyper-targeted advertising techniques, and customized marketing campaigns.
Data analytics may assist a company in a variety of ways, from tailoring a marketing pitch for a specific customer to recognizing and managing business hazards. Let's look at five of the advantages of utilizing data analytics.
- Personalize the customer experience- Inform business decision-making- Mitigate risk and handle setbacks- Streamline operations- Enhance security
