How do Responsive Web Design Benefits for SEO?

We are now in a mobile-first era, with a mobile-first index on the horizon. This is because consumers are addicted to their smartphones and tablets. This isn't going to change anytime soon. SEO-friendly web design is no longer an innovation in this environment. Instead, it has become an integral part of any SEO strategy, regardless of industry.

What is the requirement of responsive web design?

Over the last year, the internet has advanced at a breakneck pace. Among the numerous changes, the unavoidable occurred. Mobile web browsing has surpassed desktop as the preferred device for internet users.

We also discovered that twice as many people use smartphones as desktop computers among those who only use one type of device.

Neither of these findings would have surprised web designers or marketers. However, the slowness with which business and the online industry have responded to the new state of the web is perplexing. Despite industry predictions and published statistics, many companies have yet to respond to a primary and apparent demand: mobile-friendly web design services.

According to some estimates, as many as 60% of those have failed to adapt to the demand for a responsive environment. This should be a source of concern for businesses and an inspiration for designers looking for work in a responsive web design company.

Google was created with users in mind – those who conduct web searches. Google is responding appropriately in a world where users access the internet via mobile devices. As a result, it stands to reason that they will favour sites that cater to Google users' needs.

In other words, Google will favour websites that are optimised for mobile and smartphone users. Those are usually the sites that have a mobile and SEO-friendly web design.

In the next section, we will find out some of the primary benefits of responsive web design.

What are the primary benefits of responsive web design? 

Considerable Improvement of Traffic

The majority of Internet users are now on their mobile devices. Your traffic will increase due to catering to the majority with a web design that makes browsing websites easier on their preferred mobile device. This will eventually lead to an improvement in your SEO score.

Better Loading Time

Because Google has declared that page loading time is now a ranking factor, the speed at which your website's pages load can impact your SEO rankings. On mobile devices, responsive websites load extremely quickly, and this speed should entice users to enjoy their time browsing your site, something that Google will notice and reward with higher rankings.

More developed UX

Any benefit derived from responsive web design services, such as optimal display across all mobile devices and faster loading times, contributes to a better user experience. And, since Google has already stated that user experience, or UX, is now one of the main ranking factors. You can be confident that if you make an effort to improve UX by implementing a responsive mobile design, your SEO will reap the benefits.

No Plagiarized Content

It's one thing to make your website more mobile-friendly. Another way to achieve that goal is to create a separate mobile website with the same content. Doing the latter is an easy way to be flagged by Google as having duplicate content, and you're probably aware of the consequences. If you don't choose an SEO-friendly web design, you won't have to use a separate URL or risk being flagged for duplicate content. The domain for all of your content will be the same.

Minimum Bounce Rate

It's only natural for people to visit a website, look around, and then move on to another. Because Google tracks how much time visitors spend on your site, the most important factor is the amount of time looking around.

Suppose visitors leave your site a few seconds after opening it because it doesn't display correctly. In that case, Google will notice and interpret it as a sign that the user didn't get anything useful. Your rankings can greatly suffer as a result of this. Implement a responsive design for your website to encourage people to stay longer and lower the bounce rate.

Mobile-First Index

With the Mobile-First Index, Google now indexes and ranks websites based on their mobile versions. That means that mobile-friendly websites get first dibs in the ranking and indexing process.

The implementation of Google's Mobile-First Index, on the other hand, should have prompted web admins all over the world to switch to responsive mobile design. After all, it's only been a few years since mobile surpassed desktop.

Although responsive design isn't yet the industry standard, with the seemingly unstoppable rise of mobile, it'll only be a matter of time before every web admin decides to follow the rest of the world and go responsive.

Takeaway

Mobile-friendly website design is the need of the hour in all types of industries. That is why several highly responsive themes are available for desirable results irrespective of whatever platform you use, including WordPress. Therefore, it is clear that you don't need to invest any extra amount in obtaining responsive website design at any point.

Availability of mobile-friendly website design is equally effective for the SEO of a website, just as any other factor. You may even miss out on several essential leads if you fail to understand the importance of responsive web design. That is where we can help you by developing a very effective WordPress design that would work perfectly irrespective of the device on which it is being used.

NTSPL is an appropriate partner for responsive web design in India. The experts at NTSPL assist you in attracting customers with stunning web designs as a competent Responsive Web Design Company in India.

NTSPL specializes in developing engaging and creative website designs. The experts use cutting-edge web design ideas and technologies to transform a website into an effective sales tool for your company. Connect with the specialists today for a long-lasting web experience.