How to Rank Higher in Local SEO Using Keywords?

Introduction

Small businesses need local leads and customers. So they need to market and excel in local markets using different strategies. They need to focus on local SEO that helps them become more visible in Search Engine Result Pages (SERPs) in particular locations. As they work on a local level they need to have a high rank in the search engines locally unlike national SEO that helps you rank higher nationwide. By optimizing the local SEO you target for increased traffic, leads, and conversions. Specific keywords help to achieve this target as bigger brands focus on wider keywords. According to an evaluation in a 2017 Review Trackers' Study, out of all search traffic, 35% is local. This is why local SEO using keywords should be a significant part of your marketing strategy. The website of encompasses many topics related to digital marketing.

How to do Local SEO Using Keywords?

· Out of all the people who look for businesses or places nearby on their phones 28% make a purchase. This means you can grow your business by making it easy for customers to find you. By using keywords related to your products and services you can give tough competition to your competitors.

· Do not stop at one keyword if it is already giving results. You can polish up the search results for other relevant keywords which will bring more potential customers to your business by improving the reach. Check the search volume results for your location using tools like Semrush, Google's Keyword Planner, etc. Stretch your search to the nearby discrete locations as well.

· The volume of the search result may not look very high but it has the potential to drive traffic towards your business.

· Using Google's Keyword Planner check the URL of your competitor's contact page to know more about the performance of their keywords. You can follow their suit to take a competitive advantage using their keywords.

· Unlike a few years back, Google now focuses on the local-first to rank search results. The vicinity of the searcher and your business depends on this result. So think of keywords that people can find relatable.

· There is something called the Local 3-Pack for local search results. You must aim to be in the first three ranks of the search results. This will boost the visibility and reputation of your business.

· Try to find the phrases used by people to describe your products or services. Think about what they will search for in a search engine to find a business or service like yours.

· Think about the modifiers people will use to search you as well. Associable words for qualities, types of products, events can be the modifiers.

· Keywords coherent to your geographical location are also important. Find out your customer base and use the name of their locations in your keywords as well.

· Enlist your business in the Google My Business listing. It will enhance your location-based SEO strategy.

Conclusion

Did this article enlighten you more on local SEO using keywords? Go ahead and read more such content on the website of Mahesh Matta.

Key Takeaways

1. Small businesses need to do local SEO using keywords to make them more visible and reachable for local people who can eventually become potential customers.

2. By using keywords related to your products and services you can give tough competition to your competitors.

3. If one keyword drives results go for more relevant keywords and expand your reach.

4. Use tools to check the search volume results for your keywords.

5. Using Google's Keyword Planner check the URL of your competitor's contact page to know more about the performance of their keywords and use them.

6. Take advantage of Google's local-first search results and use relatable keywords for your customers.

7. Try to be in the Local 3-Pack for local search results.

8. Figure out the phrases as well as modifiers people may use to find you.

9. Use keywords that are coherent with your geographical location.

10. Sign up for the Google My Business listing.