Types of research in UX Design

Before hopping on to the in UX design, let's take a brief look at what UX research is.

What is User research?

User research is a methodological process that centralizes the user and how they think and behave – their needs and motivations. This is done through observation techniques, task analysis, and other feedback methodology.

The two main types of user research are:

Quantitative Methods

This type of user research method is primarily exploratory research and is used to quantify the problem, by generating data that can be converted into usable statistics.

Qualitative Methods

Qualitative user research is an assessment of user behavior based on observation.

The type of user research will purely depend on the type of product you are developing. Let's fall into the types of .

Card Sorting:

This method allows users to group and sort a site's information into a logical structure, that helps inform decisions about navigation and the site's information architecture. This kind of method ensures that the site structure matches the way users think.

Contextual Interviews:

It enables the observation of users in their natural environment and gives a better understanding of the way users behave.

First Click Testing

A testing method that is focused on navigation, which can be done on a functioning website, a prototype, or a wireframe.

Focus Group

In this method, a UX researcher will conduct a moderated discussion with a group of users, allowing insights into user attitudes, ideas, and desires.

Therefore, Since UX is subjective, understanding the needs and goals of potential users and the context is unique for every product. By choosing the most appropriate UX research method, and applying them, designers can develop products that are more effective and efficient and ultimately more useful to the customer.

https://www.onething.design