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MARKETING BEST SELLER Tourism Marketing Mix, Tourism Marketing Campaign, Tourism Marketing Strategies, Tourism Marketing Plan, Marketing Book Recommendation, Marketing Book Best Seller, Tourism Management, Hospitality Industry, Hospitality Management
Access the Book HERE: https://www.grin.com/document/1225344
BEST SELLER in Tourism MarketingHow to Build a Lasting Authentic Perception in Tourism BusinessISBN 9783346690043. GRIN Verlag GmbH, Germany
As Gilmore and Pine wrote: "Authenticity has overtaken quality as the prevailing purchasing criterion, just as quality overtook cost, and as cost overtook availability."
Authenticity has been one of the most important yet most complex constructs in marketing. In tourism, authenticity has departed away from classical objectivism that emphasizes the originality of an object, towards more perceived authenticities. Perceived authenticity strongly influences satisfaction and loyalty of the travelers. And because it fluctuates across the journey, the science-based FOPA (Fluctuations OF Perceived Authenticity) framework is used. This book explains the mechanism of FOPA model in clear details, followed by its practical use in building a lasting authentic perception in tourism business. The last chapter contains a step-by-step guide to implementing a structured Perceptions Management Program.From some readers:' "The information in this book, we can't get it from anywhere else. This is really the first-hand source of the FOPA (Fluctuations of Perceived Authenticity) model framework. The new method encompasses all aspects of authentic perception, including how the travelers REACT to their perceptions." (Esther Prudencio)' "Chapter 2 gives clear explanations to understand what "authentic" really means and (more importantly) how it applies to travel and tourism business. Chapter 8 gives clear guidelines on how to build the authentic perception in our business, and (more importantly) how to make it last." (Michel Legrand)' "In-depth, yet quite practical. Even just by looking at its Chapters and Sections, we already see this book provides both an in-depth theoretical framework and its practical applications. By itself it's an authentic book built upon a scientific discovery named "FOPA" model. Meanwhile, the best part is that the book teaches us HOW to gain from it, for building a lasting authentic perception in our tourism business." (Steven Mills)
