History Of Gyaru + Substyles + Advice

History Of Gyaru!

𝐖𝐈𝐋𝐋 𝐄𝐗𝐏𝐋𝐀𝐈𝐍 𝐁𝐄𝐓𝐓𝐄𝐑 𝐎𝐍 𝐖𝐎𝐑𝐃𝐒 𝐓𝐇𝐀𝐓 𝐇𝐀𝐕𝐄 * 𝐀𝐓 𝐓𝐇𝐄 𝐄𝐍𝐃

Gyaru is not just a fashion style, but a subculture* which originated in Shibuya (a district in Tokyo) in the '90s as a rebellion against the stereotypical beauty standard of having pale skin and dark hair.  Their tans were very dark and their makeup extremely exaggerated, and although it has developed a lot since then but the main aesthetic of gyaru is still in place; we{+ myself }live for the famous tagline ✌️♥️"get wild and be sexy!"♥️✌️

Gyaru Timeline!

Phase 1: Namie Amuro became super popular in Japan, who had tanned skin with dark hair. Young women wanted to emulate her look, and went clubbing wearing tight body-conscious {also "Bodicon"*} clothes! Schoolgirls then tried to copy their look in order to look older and sneak into nightclubs.

Phase 2: These schoolgirls were called kogyaru. They'd shorten their skirts, wear super loose socks, have slightly tanned skin, and often carried flashy European bags and accessories. Not only was this look influenced by their clubbing peers, but was also in rebellion to what a normal high schooler would look like. {DEPENDS ON WHAT SCHOOL, ALL SCHOOLS ARE DIFFERENT} This then led to the fascination with kogals where they'd become the main sexual focus for older men (ew) which led to the stereotype of kogals = teenage prostitutes, or where all kogals wanna go on paid dates aka "enjo kosai."*

Phase 3: Ganguro came onto the scene to combat this by abandoning all Japanese beauty standards as a way to ward off the creeps. In came in the deep tans, the "vulgar" way of speaking (as gyaru slang is veeeeery different to normal Japanese talk) and the bleached hair.