is an established CRM software solution with a and thousands of users that leverage it to expand their businesses. Known for its marketing, sales, and operations automation capabilities, HubSpot also provides a customer service solution to support customers.
Through , companies can manage customer requests in one shared inbox. But customers are now on Slack, right? Thus, it makes sense to manage these requests within a platform that's convenient for all parties involved.
The native HubSpot and Slack integration is inefficient and clunky, forcing teams to switch contexts and causing frustration due to significant inefficiencies. rose to the challenge of creating a powerful bi-directional communication between Slack and HubSpot.
Ready to learn more about how HubSpot-Slack integration with Thena can benefit your business? Let's get to the bottom of this!
5 Reasons Why You Should Integrate HubSpot with Slack
Slack and HubSpot both offer valuable functionalities that modern businesses highly value. While HubSpot excels in management, Slack is the platform for real-time communications. Therefore, integrating these two tools is a logical step.
Here are five reasons why you should also integrate HubSpot with Slack.
1. Native Integrations are Bleak:
From a technical perspective, native integrations don't offer much. In other words, much like the majority of email ticketing systems and CRM solutions, native integrations between two platforms don't always work for the benefit of the end user. In fact, they lack functional capabilities that truly make a difference and help you delight your customers.
What exactly doesn't work?
No capabilities to configure and automate support requests;Setting a white-label branded portal is tricky;Natural language processing capabilities are restricted;Poor visibility into customer requests;Limited access to analytics.
2. Rising Importance of Serving Customers via Their Preferred Channels
In addition to the technical capabilities, it's also crucial to understand how such integrations play out in light of changing customer demands.
Just like in the B2C setting, B2B buyers now want an immediate and seamless customer service experience. Gartner that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels, such as Slack. For this reason, Slack is gaining momentum as a platform to solve issues and communicate with vendors directly. And with the integration, agents can stay on HubSpot while customers stay on Slack.
3. Better Scalability for Rapidly Growing B2B Companies
Using HubSpot for support while communicating with customers through Slack, particularly when dealing with over 30 channels, can lead to the chaotic management of requests.
Without a proper integration in place, there is a high chance of missing customer requests or having to transfer data between the two systems manually. Expecting agents to handle multiple Slack channels can ultimately result in a decline in customer service quality and cause confusion among all parties involved.
4. Increased Visibility
Integrating Slack and HubSpot improves visibility into customer requests and enhances service quality. By connecting these platforms, customer service teams gain centralized communication and real-time notifications for prompt attention to inquiries.
In addition, Slack's collaborative features facilitate troubleshooting and efficient teamwork for faster problem resolution. The integration also offers quick access to customer information, empowering agents to provide personalized support. Task management and ticket assignment within Slack streamline and ensures no tickets get dropped or unattended.
5. Time-saving Automation of Interactions
The integration of Slack and HubSpot streamlines customer interactions, optimizing efficiency and saving valuable time. By connecting these platforms, teams can seamlessly collaborate and access customer information in real time. This integration enables automatic notifications, ensuring timely responses to customer queries and eliminating the need for manual follow-ups.
Above all, the integration eliminates the hassle of switching between multiple tools and reduces information silos, enabling support teams to provide faster resolutions via Slack.
For more reads : https://www.thena.ai/post/hubspot-slack-integration-with-thena-convert-customer-messages-into-hubspot-tickets
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HubSpot Slack Integration
General FictionHubSpot is an established CRM software solution with a 38.59% market share and thousands of users that leverage it to expand their businesses. Known for its marketing, sales, and operations automation capabilities, HubSpot also provides a customer s...
