Adding a LinkedIn Insight Tag to your website through Google Tag Manager (GTM) is a crucial step for tracking conversions, gathering website analytics, and optimizing your LinkedIn ads. This guide will walk you through the process step-by-step, ensu...
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Adding a LinkedIn Insight Tag to your website through Google Tag Manager (GTM) is a crucial step for tracking conversions, gathering website analytics, and optimizing your LinkedIn ads. This guide will walk you through the process step-by-step, ensuring that even those new to GTM can follow along easily.
Step 1: Get Your LinkedIn Insight Tag Code
Log in to LinkedIn Campaign Manager:
Navigate to your LinkedIn Campaign Manager.Choose the account you want to work with.
Access the Insight Tag:
Click on the account name to access its settings.In the left hand dashboard, select "Sources" from the "Analyze" drop-down menu.Click on "Insight Tag" from the list of options.
Generate the Insight Tag:
If you haven't created an Insight Tag before, click "Install my Insight Tag."Copy the code provided.Step 2: Set Up Google Tag Manager
Log in to Google Tag Manager:
Go to Google Tag Manager and log in with your Google account.Select the container for the website where you want to add the LinkedIn Insight Tag.
Create a New Tag:
Click on "Tags" in the left-hand menu.Click the "New" button.
Configure the Tag:
Name your tag (e.g., "LinkedIn Insight Tag").Click on "Tag Configuration" to choose a tag type.Select "Custom HTML" or "LinkedIn InsightTag 2.0" from the list of tag types.
Add the Insight Tag Code:
Paste the LinkedIn Insight Tag code you copied earlier into the HTML field.Ensure the "Support document.write" option is checked.Step 3: Set Up a Trigger for the Tag
Choose a Trigger:
Click on "Triggering" to select when the tag should be fired.Choose the trigger type. For most users, the "All Pages" trigger is appropriate because it ensures the tag fires on every page of your website.
Save the Tag:
Click the "Save" button to save your new tag.Step 4: Publish the Tag
Submit Your Changes:
Click the "Submit" button in the upper right corner.Add a descriptive name for your version (e.g., "Added LinkedIn Insight Tag") and click "Publish."
Verify the Installation:
Visit your website to ensure the tag is firing correctly.Use LinkedIn's Insight Tag Helper, a Chrome extension, to verify the tag installation.Benefits of Using LinkedIn Insight Tag
Conversion Tracking:
Track specific actions visitors take on your website, such as form submissions or purchases.
Retargeting:
Retarget visitors who have previously interacted with your LinkedIn ads.
Enhanced Analytics:
Gain deeper insights into the demographics and behaviors of your website visitors.
Optimization:
Optimize your LinkedIn ad campaigns based on the data collected through the Insight Tag.Tips for a Smooth Implementation
Double-Check Your Code:
Ensure that you copied the entire LinkedIn Insight Tag code without any modifications.
Test Before Publishing:
Use GTM's Preview mode to test the tag before publishing it live.
Regularly Monitor Tag Performance:
Regularly check your LinkedIn Campaign Manager and Google Tag Manager to ensure the tag is functioning correctly.
Keep Your GTM Organized:
Use clear naming conventions for tags, triggers, and variables to maintain an organized GTM environment.Conclusion
Implementing the LinkedIn Insight Tag through Google Tag Manager is a straightforward process that can significantly enhance your marketing efforts. By following these steps, you can ensure accurate tracking, better ad performance, and more insightful data analytics. At Webstep , we are committed to helping you make the most of your digital marketing tools.
