Building online presence vs depending on other platforms

Lack of information & overbearing salespeople pushing their products or services make us paralysed in deciding the right strategy to choose when going online.

Do we take the help of marketing people who call us every day & tell us that they will rank us in the first position on Google in only a couple of rupees or do we go ahead & list our information on platforms like Practo or Eka who want us to be perpetually dependent on them for getting new patients on whatever limited patients they do provide. Or do we simply leave all this noise & focus on our clinical practice & patients will come on their own?

Importance Of Digital Strategy

One can argue if there is even a need for an online strategy for our clinic(s). At present 75% of the population in Tier-1 cities search online when they want to visit a doctor.

People now know the different specialities of dentists that exist. They know that they need an orthodontist - if they are looking to get braces. They know they need an implantologist - if they are looking to get dental implants & so on.

When looking for a dentist patients will check with their family/friend circle & see if they can refer anyone or simply go online & search for that specific speciality doctor. Normally - patients look at only the top results that come out of these online searches & even out of those top results they will look at reviews of the doctor, pictures of the clinic etc.. & make a decision.