A long time ago, man's grooming were not too important. All we do is just shower, wash our face and the point of grooming is applyibg something fashionably attractive like Men's Suit, Attire, Expensive Watch, cigar, cool matches and so on. But no attention to the skin itself the first layer if man's appearance. And nowadays thanks to many 'upgrades' in life, like technology has porven that man wish to be attractive aswell starting from the skin. Which is followed by the skincare cosmetic industry, happily. The arise to answer the needs for men nowadays. These age is not the metrosexual days where everything comes from passion but it is now what I like to call the 'selfawaresexual' days. We care because we are aware that skin must be maintained and care not only to get attractive skin but also to protect from any skin disease. According to studies skin cancer my occur from sun exposure. Of course its one of the reason to justify but let's face it, many wants a healthy beautiful skin. And as te Korean fever rose, the cosmetic industry from the country use a clever upside down marketing where they would use Male Model as their Brand Ambassadors. This creates a more awareness how men thinks in shaping their mindset of skin care and appearance. Many are still reluctant in accepting this. Let's face it that nowadays we do need skincare. There are a variety out there offering you the best skin regimen for men. And men knows how to choose best. Because Men Choose Wisely.
Pict courtesy of CLINIQUE
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