August 22
The date indicated in the teaser, at 3 PM Philippine Standard Time is what they said is the big revelation event on YouTube. There will be a live video feed first and will be followed by what they say is another big discovery. The event is hosted by Alexander Dean, one of the top event hosts in the country. Many are praying that this would not be another melodramatic press conference of controversial celebrities or another political scandal which is never new to the Philippine audience.
Titled as "This is History" the event did not gave even faint clue what the video will be about. The logo of the channel looks like a shooting star going upwards under the name of Skyward Productions. Such name of the production house has never existed, though it shares the first sylable "sky" with a different movie production house. But there have been already comments saying it is a ripoff or a hoax made by IT students.
Most of the press were thinking that it would be just a simple launch which they finish the coverage by 20-30 minutes. They do have the luxury of being in the venue where Alex will do the live unveiling.
The content is not also clear if this would be a trailer of upcoming movie, or a life feed of an event which many organizers has denied making one. This will b the first video upload of the YouTube channel which already have 200 subscribers even though the channel is bare.
"Definitely, it will be a trailer of something space-ralated, they're just spending too much money on marketing" said one of the street interviewees knowing nothing about the event.
"I hope its something very new!" said Mharylyn Zaragoza one of the subscribers of the page.
At the backstage, doing overall supervision is a middle-aged woman with highlighted streaks of silver and gold in her hair, and in her corporate suit keeping a professional calm with the launch of an unknown public suprize . Known to be the current queen of Philippine Advertising and PR, Margaux Magallanes has endured the dreams and nightmares of launches and promotion. One of them was when their prized endorser for a perfume brand got involved in a sex scandal, it created a PR nightmare for her and the whole team. Despite her company's effort to counter the negative image, the client never renewed their contract.
She remembered her most unforgettable campaign which trended not only in the country but worldwide on the top spot, it made a buzz in the public for months and their jingle was sung by young and old as if it was their anthem. The celebrity endorser they got for that product was Alexander Dean.
Knowing Alex throughout his career, she knows how dedicated he is in his work. From his humble beginnings as a freelance model and bit player in TV and movies, he got a big break when he became one of the endorsers of a clothing brand which is also handled by Margaux.
It was also been rumored that Alex and Margaux were an item. With a twenty-year gap also highlighted in the so-called May-December affair of the two as they Alex grew in popularity and Margaux in the Public Relations business. Alex were linked to several celebrities and other models but did not confirm any relationship status which further fuels their suspicions.
2:30 PM
Just thirty minutes until the grand reveal, Alex makes final inspections on his tools. His microphone, his cue cards, his ear piece, and of course his suit and charm at the mirror. He sees himself in the mirror near the stage and mouths words which he does to make sure he has that practice before he goes on stage for what can be the most shining moment of his life.
Margaux is feeling her hands upon the final minutes of the reveal. She knew that this is her biggest challenge as a PR personality. The biggest gamble of her career for the launch of a YouTube video.
August 22
