Hey wait! You might be wondering who are Generation Y or iY? Wanna find out, well, then keep on reading.... They are the kids born between 1990 and 2002. They are called Generation iY because their life is dominated by the iPhone, the iPod, iTunes, etc. They’ve been identified as the Digital Generation, Mosaics, Techies, Millennials and Screenagers. As Dr. Tim Elmore, the author of Growing leaders, rightly puts "the older you are, the more you’ll feel like an immigrant among natives with this new generation. They’ve shifted from our Gutenberg era into their own Google era"