Search Modifiers- Search Engine Optimization Process

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

How SEO works?

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to web pages that could potentially answer your question.

That's true. But have you ever stopped to consider what's behind those magical lists of links?

Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

Search Modifiers provides white hat SEO services so that the client?s websites gain high visibility by way of higher rankings on search engine results page (SERP) without running a risk of penalizations by Google (See Panda and Penguin Recovery Plans). Our team of search engine promotion experts optimizes your website such that it scores better on technical aspects of SEO as compared to your competitors. However, the overall idea is to enhance the visibility of our clients and get them to fare better in search engine results pages (SERP) above their competitors leading to higher traffic and eventually better return on investment.