They say when the dead want to find you, they will appear in your life as figures from your deepest fears. These fears are often developed as children, this is why a lot of adults feel so uneasy around actors dressed as their old childhood cartoon characters. They appear in the strangest of places and circumstances as if to purposely induce panic, and implant doubt of what was just viewed into the viewers head so they don't throw up a fuss. These encounters will become closer and closer, more and more dangerous, until the dead finally get what they want. You.