MKT 431 Week 5 Individual Study Guide Ethics and Product Consumption Paper
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DESCRIPTION FOR THIS STUDY GUIDE:
TUTORIAL: Includes 972 words with 9 references in correct APA format
Individual Assignment: Ethics and Product Consumption Paper
Resources: University Library, Internet
Select a company with a reputation for ethical business practices.
Write a 750- to 1,050-word paper in which you complete the following:
· Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.
· Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.
