Voice Search - Next Big Digital Marketing Trend in 2019

Would you believe me if I said you that more than 30% of people in India use voice-based search, that is the fact. A report conducted related to marketing has revealed the ratio of people using voice-based searches will significantly grow at over 400 percent each year and one out of five people speak their device instead of typing the query. But things are going to change in the upcoming 2019. Voice search is going to hit the world beyond the expectations. Whether it is Siri or Google Assistant, voice searches are going to be smarter than ever before. By 2020 half of all the searches will be based on voice.

Voice search is on the rise and will continue to grow in the future. Many digital marketing experts predict adapting voice searches into business is highly becoming necessary. Voice search will update the way SEO is done that can help you improve the customer experience and drive more traffic to your site, and help you stay ahead of the competition. Therefore, it is ideal for every online business to adapt voice-based searches in their businesses.

How Voice Search can improve Customer Experience?

The innovations in voice-based searches are happening like never before. Personalized chatbots will be implemented by many of the organizations to facilitate their customers with a better experience. Enhancing customer experience will not only help in gaining customer trust but also creates room for new customers. Moreover, Voice-based searches like Alexa and Google Assistant provides valuable insights about the customers that are indeed excellent feature to provide your customer with the excellent user experience.

The Bottom-Line

Voice search is a hugely popular emergent technology that will only keep getting bigger with the time. The reason why voice-based searches are going to be a massive success is that the majority of people who voice searches are youngsters. That is not all, even people with little or no educational knowledge can also use voice searches. Further, with the voice-based searches, people will have the facility of speaking in the language they are comfortable with. The voice search works in a simple way. The voice command is first fetched and then recognized speech is converted into text. Later, this text obtained is taken as the keyword input for SEO. Also, voice-based searches are easier than text-based search.