Marketing initiatives by hotels chains such as Marriott and Hilton which talk up the benefit of booking direct, have not escaped the notice of Darren Huston, chief executive of Booking.com.
"It's annoying," he told an audience at ITB Berlin this week. Hilton's "stop clicking around" TV ad was shown for reference.
His response was hardly a surprise and presented in a tongue-in-cheek way ("I was at a chain hotel the other week and the wifi password was 'book direct', as if that would persuade me). But there was a steely resolve beneath the soundbite.
"We see them as business partners, and we've brought them lots of business they wouldn't have had."
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Darren Huston
Short StoryDarren Huston, chief executive of Booking.com told an audience at ITB Berlin this week that marketing initiatives by hotels chains such as Marriott and Hilton are annoying.
