How to be a VSCO girl

What is a VSCO girl?

VSCO girls are defined by how they style their lives to be trendy and match a certain aesthetic, which they then post about on social media. Their style is considered to be both trendy and basic. Although it is not the same as eGirl, basic b**ch, or soft girl, there is some overlap between the looks and behaviors associated with these terms. VSCO girls are often characterized by how they consume and what they post on social media, both on VSCO itself and on other platforms.

“VSCO” can be used as an adjective, usually to describe someone or something that would likely be seen on the app.

Typically, the term is associated with one or more of the following products/things:

Birkenstock shoes
Scrunchie hair ties
Hydroflask water bottles
Brandy Melville clothing
Instagram-able meals
Metal straws
Slip on Vans shoes
Choker necklaces
Multiple rings worn at once
Friendship bracelets
Polaroid cameras
Pastel nail polish
Mario Badescu skincare products
Fjällräven backpacks
Stickers on laptops and water bottles
Carmex lip balm
The relatively niche collection of products that make up this trend makes it only accessible to those who can afford it. Like the basic b**ch stereotype, this term is largely (although not exclusively) used to describe white teenage girls.

Social media posts about VSCO lifestyles indicate that there is a highly-specific aesthetic required to be a VSCO girl, but it’s not entirely clear who decides what that is and how it will change over time. Notably, most of the characteristics of VSCO girls are not unique to this one archetype and are considered to be trendy and popular even if the term is not applied or they do not precisely fit the mold.