Chatbots - Digital Marketing Trends in 2019

A chatbot also called a chatterbot is a computer program that simulates human conversations through artificial intelligence. It allows interaction between a human and a machine. The interaction will be through messages or voice commands.

Mitsuku is considered to be the best chatbot, it is a four-time winner of the Loebner Prize Turing test.

Chatbots are showing up everywhere, from websites to mobile apps. There are lots of great chatbot platforms that allow you to build your own chatbot and integrate it on your website. Depending on the usability of your page, you may want to consider adjusting the design of your website and the appearance of your chatbot to provide a nice experience to your visitors. 

The chatbots can serve a variety of purposes, but most often they are used to answer simple questions or help a user accomplish a simple task. Some of the most advanced chatbots are used as virtual assistants by some leading companies.

But there are new uses for chatbots, it includes:

Lead qualification

Shopping assistance

Website browsing guidance

Knowledge Base research

Talent recruiting

Self-service

Accessibility

These new features can be used in your business Digital marketing strategies.

All these qualities of chatbots helps to bridge the gap between marketing and sales in a business. Thus by getting your marketing and sales team on the same page you can convert more prospects into customers.

There are lots of great chatbot platforms that allow you to build your own chatbot and integrate it on your website. Depending on the usability of your page, you may want to consider adjusting the design of your website and the appearance of your chatbot to provide a nice experience to your visitors.

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