BUS 437 Entire course new

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BUS 437 Week 1 Defining the Needs of the Backer NEW

You are going to create an initial discussion post that addresses the executive summary offered on page 8 of your text and the author's critique of the executive summary. In your response, focus on the following information (you are encouraged to go beyond the text for information):

•Evaluate the information the author of our text suggests is missing from the example executive summary. Do you agree with the author's contention that the identified information is needed in an executive summary? Why or why not? Provide specific information to support your position - simply agreeing with the author is not enough.

•Do a search for information about the contents of an executive summary in a business plan. Analyze at least one alternative to the information presented in your course text and offer your evaluation of an alternative approach to content. Does the alternative approach focus on your backer or some other audience?

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BUS 437 Week 1 Discussion 2 Defining Benefits to the Customer NEW

You are going to create an initial discussion post that addresses the method you will use to define your business proposition.

In your response focus on the following information (you are encouraged to go beyond the text for information):

Evaluate the importance of market segmentation as the foundation for developing a compelling business proposition. Do you have any suggestions about how you will identify market segments for a start-up?

Create a brief overview of approaches you will use to identify unmet needs that are linked to your business proposition.

Offer us a link to a video or an article that complements your answer to the items above.

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BUS 437 Week 1 Team Assignment Contract NEW

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BUS 437 Week 2 Assignment Business Description NEW

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BUS 437 Week 2 Discussion 1 Defining the Market NEW

You are going to develop an initial response that addresses the following information categories:

•Market size

•Market growth

•Market demand for a startup

•Market demand risks and opportunities

You are to focus on process - how you would go about finding information for each category. Again, focus on process, not actual numbers. What information sources will aid your effort to find this information? As part of your response, include at least one information source available at the federal level. For each category provide two sources of information.