Ferdinand, a rich and ruthless CEO known for his noble works. He works all the days of his life, from dawn to sunset and finds no time for affection and marriage. Imelda, a daughter of a rich businessman Vicente Orestes Romualdez whom died that leads his company's bankruptcy and later left Imelda penniless. Later, Ferdinand's father wanted a grandchild as soon as possible and forced Ferdinand for marriage. How will Ferdinand escape this one?