Y/n was a really famous designer when she was alive. Everyone from her time would proudly wear her brand. When she arrived in Hell, she couldn't handle being a nobody. She made her way up to the top, making connections everywhere around Hell-making friends, clients, and even enemies. Every deal sharpened her reputation, every appearance made her harder to ignore. Hell began to whisper her name the same way the living world once had. That didn't escape the eyes of a certain TV head. Simple curiosity turned into fascination. Fascination into fixation.