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In simple words, content writing is just wordplay. If you can write a whole lot of content and put it across in words that are reader-friendly, engaging, and informative, you are on your way to becoming a great <a href="https://www.itboy.in/what-is-keyword-in-seo/">content writer.</a>
"Content" is a broad term and means the use of words to convey things to others- about your business, your idea, your project- simply anything. For example, a fashion designer sets up a new website and wishes to showcase her business, what she does, her distinctions in the field, what services she offers. Here content will help her showcase her brand to the world in the right light.
As a content writer, you will be assigned ideas and topics (or be asked to come up on your own), on which you have to create the content. Such content can be both digital, such as content for websites, blogs, ads, social media platforms, etc., or offline, such as stories, presentations, projects, technical papers, research papers, etc.
Content is the heart of marketing, so in addition to digital content, you can also develop content for promotional marketing materials such as brochures, leaflets, hoardings/billboards, print ads, etc.
But before you take out your pen and paper (or laptop!) and begin writing you should also know that content writing is not about writing whatever comes to your mind or writing from your own knowledge base.
A good content piece is based on a fine balance of diligent research, wordplay, sound expertise, and of course, good vocabulary and grammar. Not just that, high-quality content is never created in the first go but requires incisive editing, rewording, and fine-tuning to ensure that every single word is on point.