Joseon Era. A prince who pretends to hate his brother the King and has a bad reputation fell for the daughter of Sungkyunkwan University's Rector: Kim Go Eun. Lee Min Ho was ordered by his brother, the king, to pretend he wanted to dethrone him, so he could catch their late father's murderer. The whole kingdom believed he was a horrible prince, including the lady she fell in love with. A forced marriage, plans to kill, betrayals, and a journey of people finding their true path, as they unmask their souls bare.