What happens when Reece Black a young multi-billionaire heiress who feels sexually attracted towards the world's most egotistical asshole Vain Cruse her biggest business rivalry. She absolutely despises the fact that Vain is a pure sex god and women literally throw themselves at his feet. On the other hand Vain is all set to take revenge from Reece's father who completely destroyed his life when he was 14 years old, indirectly using Reece as bait. And what happens when Vain's plan backfires and he starts to genuinely like Reece or maybe more than like? Experience the most breathtaking story of revenge, lust and hatred.