With the recent death of Steve Jobs, a company called Zelia branches out a new smartphone and computer. Using genius manipulation through advertising Zelia is able to get almost all of the world to purchase their products. On a specific date Zelia brodcasts a video to everyone who owns their product. When watched humans are then transformed into Zelia's version of perfect and are told to kill all people who are still normal. Zelia believes in the 2012 theory, and they want the world to end exactly as it started; perfect. Charity Montag hasn't been affected by the video because she fails to watch it. She must now face all the perfect people without getting killed, and find normal poeple that have survived to try to sustain the population of humble, and caring humans, not kill-crazy "perfects".