Diva is a term formerly used by WWE, an American professional wrestling promotion, to refer to its female performers. The term was applied to women who appear as wrestlers, managers or valets, backstage interviewers, or ring announcers. Diva is a term formerly used by WWE, an American professional wrestling promotion, to refer to its female performers. The term was applied to women who appear as wrestlers, managers or valets, backstage interviewers, or ring announcers.