Matheus Gomes, the ruthless, mean, unhappy and extremely gorgeous CEO of Gomes Group of Companies. He is known to be dating the supermodels, celebreties and his sexy personal assistants. When he gets tired of his personal assistants, he will unheartly fire them. Joanna Castillo, the simple, unattractive and efficient personal assistant of Luiz Gomes, the father of Matheus. Their paths crossed when Joanna was transferred to Matheus as his new personal assistant. How will Matheus treat her when he finds her so different from his previous assistants?