Antisin Stories

They say advertising is a soul-crushing industry. For Quentin, it literally was. When a lifetime of stress finally drops the cynical Belgian ad executive dead, he expects fire and brimstone. Instead, he gets HR paperwork. Lucifer has a problem: Hell's PR department is stuck in the Middle Ages, human conversion rates are tanking, and the demonic staff prefers pitchforks to pitch decks. Appointed as the new Creative Director of the Pandemonium Media Center, Quentin has to pull off the ultimate rebrand. From repackaging Sloth for a digital audience to tailoring Gluttony and Greed for Silicon Valley tech bros, he is finally climbing the corporate ladder-until a powerful demon lord decides to sabotage his campaigns. But corporate backstabbing is the least of Quentin's problems. When Hell's soul equity suddenly plummets to zero, Quentin uncovers a terrifying new competitor: a rogue, hyper-aggressive marketing agency from Heaven running an undercover anti-sin campaign on Earth. With the ultimate cross-planar media war looming during Earth's biggest live-streamed event, Quentin must weaponize his deadliest skill-pure, mind-numbing bureaucratic spin. Can a mortal adman outmanoeuvre the hosts of Heaven, or will his career go up in very literal flames?