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Florence Whitby knows exactly what football fans want to see, and after three months at Ashcroft United, she's grown used to having footballers around.
She films training sessions in the rain, learns to catch the right moments before they're gone, knows when to leave the players alone after a loss, and can already tell the difference between something genuinely worth sharing and something that will simply get a lot of views.
Maika Adebayo has been somewhere in the background all along - number eleven, one of Ashcroft's key players, with an entire stadium chanting his name. People talk about him after matches, argue about him on social media, and are convinced that ninety minutes on the pitch are enough to know him.
Florence has grown used to seeing him that way too.
But somewhere between training sessions and away trips, wins and bad matches, and early mornings at the training ground, Maika stops being just another player she's used to seeing through her phone screen.
After all, ninety minutes are more than enough to see a footballer. Getting to know the person takes much longer - and hundreds of little moments.