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Today's fast fashion industry may change overnight, but Avartan Avenue remains steadfast with its mission of creating fashion that is timeless, ethical, and sustainable. We are creating a new paradigm of style with contemporary sustainable designs that maintain traditional Indian art forms.
Our signature garments are made from upcycled denim, deadstock fabrics, and discarded textiles. In this way, we are diverting materials that would otherwise go to landfill, diminishing waste in the fashion industry, through reducing water and carbon footprints, as well. Each garment is designed with intention and crafted by hand in rural with artisans who demonstrate heritage methods, such as embroidery, hand painting, and patchwork.
The end result? Unique clothing that reflects craftsmanship and a sense of love. At Avartan Avenue, we feel like every piece of clothing should have a meaning attached to it - a jacket that has hand-painted motifs on it, a skirt that has been re-imagined from denim, or a blazer that combines heritage patterns and styles with a contemporary shape.
When you wear Avartan Avenue, you are not only making a fashion statement, but you are also supporting a movement. A movement against some of the world's leading challenges. A movement that values culture, supports communities, and that stands up for the planet. Together, we can make fashion more responsible, more beautiful, and more human.