rishishah12
How often do you think a company gets its logo designed keeping in mind that it should be easy to embroider? Almost never! Fact is, that almost all logos are created focusing on the various print and web mediums that they will have to be flashed around on, but almost no thought is given to how it’s going to look if sewn out. Logos are always planned around how they will look in print, such as letterheads, signage, ads, etc., but the real twist comes to when that very logo has to be put on employees’ t-shirts, caps or even promotional give aways.
This is when companies and their brand managers really begin to worry with regard to the inconsistency that will creep up into their marketing efforts - if the logo comes out looking nothing like its original artwork. After all, it’s that very consistency across mediums that makes the logo, and thereby brand recognizable to the general public.
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