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Global education is undergoing a profound geopolitical shift as the Global South, led by India, reshapes learning systems once dominated by the West. At the 17th BRICS Summit in Rio de Janeiro (July 2025), a major realignment unfolded: a shared commitment to ethical AI in education and cross-border vocational collaboration. For India, this marked a transition from a participant to a co-creator of global frameworks.
This shift builds on groundwork from Brasília, where BRICS ministers agreed that AI must be accessible, equitable, and empowering. These principles align with India's National Education Policy (NEP) 2020, which introduced multidisciplinary learning, vocational flexibility, and digital platforms like DIKSHA and SWAYAM. At Rio, India positioned AI as a multiplier to bridge teacher shortages, language barriers, and infrastructure gaps through adaptive learning and real-time translation. Education was reframed as a shared economic foundation rather than a privilege.
The formation of the BRICS Technical and Vocational Education Alliance is equally significant. By enabling curriculum alignment and cross-border recognition of qualifications, it opens new pathways for Indian learners and challenges Euro-American dominance in education standards. India is redefining its role from a service provider to a producer of intellectual capital, with institutions shaping research and pedagogy through the BRICS Network University. Education has become a tool of strategic influence.
Brand Thinking in a Changing Knowledge Economy
As systems of learning evolve, so must the way institutions and organisations define themselves. ABND explores how global shifts like BRICS-led education reform influence identity, positioning, and long-term relevance. Through Brand Strategy, Brand Positioning, Brand Architecture, Brand Naming, Brand Identity, Corporate Branding, Digital Services, Brand Logos, and Brand Building, ABND helps organisations translate complexity into clarity.