CiaraTerry
Development of an Apple smartphone began in 2004, when the company began assembling a team of 1,000 employees led by hardware engineer Tony Fadell, software engineer Scott Forstall, and design officer Jony Ive,[1] to work on the highly confidential "Project Purple".[2][3]
Then-Apple CEO Steve Jobs steered the original focus away from a tablet (which was later revisited in the form of the iPad) toward a phone.[4] Apple created the device during a secretive collaboration with Cingular Wireless (later renamed AT&T Mobility) at an estimated development cost of US$150 million over 30 months.[5] According to Jobs in 1998, the "i" in "iMac" (and later "iPod", "iPhone", and "iPad") stands for internet, individual, instruct, inform, and inspire.