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Kombucha is a fizzy sweet-and-sour fermented tea. Growing consumer preference for functional drinks over carbonated drinks and juices, along with awareness regarding the essential nutritional benefits of the product, is expected to fuel the market growth. Kombucha is known to improve body functioning, digestive health, and lift mood and energy levels. The growing popularity of the product can be attributed to its unique flavor and fizzy taste, making it stand out amongst a wide array of beverages available in the market. The kombucha market size has been grown in last few years.
Kombucha is made by adding specific strains of bacteria, yeast, and sugar to black or green tea, then allowing it to ferment for a week or more. Kombucha has been around for nearly 2,000 years. It was first brewed in China and then spread to Japan and Russia. It became popular in Europe in the early 20th century. Sales in the United States are on the rise because of its reputation as a health and energy drink.
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