adam-adler
Adam Adler's dedication to discipline began through tennis. As a young athlete, he trained at the Rick Macci Tennis Academy in South Florida, an environment where routine and accountability shaped daily life. His hard work earned him a scholarship to the University of South Carolina, where he competed as a student-athlete. While managing the demands of NCAA competition, he completed a double major in Sports & Entertainment Management and Business and graduated with honors in 2007. The lessons he learned, maintaining composure, applying structure, and pushing through pressure, would later become central to his approach as an entrepreneur.