Nityabajajofficial Stories

At the Holiday Inn Mumbai, Nitya Bajaj, a fashion designer and creative director for the company Nitya Bajaj, joyfully received the prestigious Achiever's Award 2022 from Shri Sandeep Patil Ji. The prestigious Achiever's Award 2022, presented by WBRCorp, honours industry experts in several creative sectors and recognises their invaluable contributions to a variety of spheres of life. Nitya Birla is honoured for her selfless offering of fabric facemasks, heal meals, medical aid, and ration donations to the affected and poor during the pandemic and earns the "Exceptional Social Service and Promoting Sustainable Fashion during the Pandemic" award. Through her #savingtheartist effort, NITYA BAJAJ also helped the industry's craftspeople while raising money for her daily wage workers. The designer humbly accepted the prize with notable figures like actor Mini Mathur and Varun Badola, and she pledged to continue supporting the cause of sustainable fashion.

Nitya Birla for Tribhovandas Bhimji Zaveri: Since 1864, India's top jewellery manufacturer, Tribhovandas Bhimji Zaveri, has used Nitya Birla as its muse. She dresses in fashionable clothing from The Delhi Vintage Company and Sonali Gupta Designs and fashions the magnificent jewels from the high-end jewellery brand in New Delhi exclusively for The Overdressed. For this partnership, makeup artist Rupali Choudhary, Dyson Hair India, and Studio Click public relations team up with ShangriLa eros, New Delhi. Jewelry is a representation of eternal art, and TBZD is the one who gave it life. It is highly sought after due to its assurance of cutting-edge jewellery designs, exceptional quality, craftsmanship, and confidence spanning over 154 years. Nitya proudly embodies this relationship of trust that has developed over time.

On the occasion of Teej, Nitya Birla serves as Anuha Dawar's inspiration. She dresses the stunning Aditi Gupta traditional lehenga in Aquamarine Ikat brocade in keeping with the holiday atmosphere. Her delicate day appearance was enhanced by Pushpanjali Jewels jewellery chosen by Style Karma. Anubha is endowed with a superb awareness of the hues and textures of skin. Anubha, who respects Nitya's elegance and sense of style, exclaims, "Dressed up Nitya is my dream come true!" She knew right away which colours to choose for Nitya in order to complement her skin tone and the outfit. This was a truly memorable celebration of talented teamwork, spreading sunshine in the colours of Teej.

Estee Lauder, a prominent American cosmetics business, collaborated with our designer and fashion icon, Nitya Birla, for the launch of the new Advanced Night Repair Serum in conjunction with actor and former Miss World 2017 Manushi Chillar. Manushi and Nitya had a successful history of going to the same school. They also shared experiences about their alma maters, making them the perfect pair for the high-end skincare product's Delhi launch in the hip Dear Donna. The entertaining live saxophone performance and signature drinks from the bartender, who made sure every visitor felt as opulent as the Estee Lauder serum, kicked off the evening. A lovely introduction to the product was given by the exquisite Manushi, who then met with Nitya and her guests. Attending the event were Delhi's elite fashionistas, beauty gurus, influencers, bloggers, and Estee Lauder customers who like the brand's newest products. Advanced Night Repair Serum from Estee Lauder.

NITYA BAJAJ is one of India's most well-known and energetic young fashion superstars. NITYA BAJAJ is an incredibly gifted fashion designer. The upscale evening dress line is created by an Indian designer. Nitya Bajaj: The Person Nitya Bajaj had a passion for the arts and painting since she was a little child, and she excelled in art class. Nitya became interested in fashion because as a child she enjoyed trimming the sarees that her grandmother wore. In 2008, Nitya graduated from the National Institute of Fashion Technology with a degree in fashion. This was what inspired her for traditional fashion design and evening wear using handmade skills. In 2008 Nitya was selected as one of the winners of Wills Lifestyle's "The Debut," an initiative that aimed to inspire fashion students by recognizing and rewarding exceptional talent. She was then inspired to launch her own brand and started her entrepreneurial adventure. Nitya Bajaj; The Brand Label NITYA BAJAJ was founded in 2011 and specializes in high-end, traditional and modern Indian evening clothing as well as striking neckpieces. By producing sophisticated and feminine clothing, the brand embraces womanhood. The brand takes pride in its fine workmanship, attention to detail, and signature line of western gowns, dresses, and skirts that have a global following without sacrificing their fundamentally Indian aesthetic. The first foreign buyer for Nitya Bajaj's label came from Libya in 2008, and afterwards, it received orders from the UK, New Zealand, and Australia. A special range of evening wear with crystallised features was displayed at the EPCH jewellery expo after the label NITYA BAJAJ won a special mention award at the Swarovski Jewellery Design Contest in 2011. Nitya Bajaj, a designer, is a proponent of humanitarian work. Label Nitya Bajaj believes that it's important to give back to the community as part of their social responsibility and donates a portion of their sales to charity.

Due to the crisis, masks are now a common item of clothing and are in high demand on the market. Several high-end, upscale clothing and non-clothing firms have entered the face mask market. Vero Moda, Only, and Bestseller Clothing - a mother brand of J&J - have all introduced both designer and affordable masks in this market. Designer masks are being experimented with by homegrown companies including Anita Dongre, Nitya Bajaj, Shivan and Narresh, Masaba, and Manish Tripathi. Non-clothing companies have evaluated the market's enormous potential and the present spike in demand. This "new normal" of putting security and safety first in consumer purchases is inescapably going to last for a while due to a total shift in consumer attitude. Masks with useful features and the ability to be cleaned and reused will be in high demand from consumers. The "Raho safe" brand of Peesafe's mask sector will each contribute 20-25% increase. Peesafe will use digital media to advertise its mask sales. Good sales figures are coming from our platforms for the brand. With the introduction of Budweiser Streetwear Co., Budweiser chose a digital-first strategy, debuted the collection on Myntra, and subsequently drove end-to-end brand communication on the internet. The methods used by Myntra guarantee that the products are delivered to customers in a very safe and secure manner. Keeping Up With The Competition The demand has always been in the areas of function, comfort, and fashion, according to marketers who claim to be keeping track of insights into customer behavior. According to Vikash Pacheriwal, co-founder of Raisin, the company has expanded its product line from hand-woven cotton masks to include a wide range of masks in various materials, designs, and colors. When local masks are affordable and practical, why pay more for branded ones? Branded products require commitment, which is why customers have always been drawn to them.

To create accessible collections for the general public, the ongoing Jabong Online Fashion Week (JOFW) exclusively worked with some of the hottest up-and-coming Indian designers. The event also marks the debut of the first fashion week that can be purchased. The concept is that when you see the models display a brand-new collection, you can immediately purchase the outfit on Jabong.com. The distinction between India's online and offline fashion industries is muddled by this incident. The leading evening wear designer in India, Nitya Bajaj, adhered to the JOFW theme and contributed to tearing down the barrier between the online and offline worlds. She was able to assemble the crème de la crème of Delhi's online community to walk the ramp to present her unique collection for Jabong. These are the women who effectively utilized the power of the internet to advance to the pinnacle of their professions. Surbhi Sethi, the creator of the fashion, art, culture, and style website Head Tilt, was also listed. Bloggers Shailey Khera (Confessionz of a Closet), Srishti (Style Fashion Etc), Aanchal Sukhija (Delhi Style Blog), and Pallavi Chaturvedi are all involved in the fashion industry (That Desi Girl). Regarding the collection, Nitya Bajaj based it on a vintage tea party. Flared airy skirts, crop tops with pearl embroidery detailing, and antique sunglasses were all included. The silhouettes ranged from flowy skirts to peplums with defined shapes. Nitya successfully incorporated the crop-top style into her spring/summer 2015 wardrobe. The floor was dominated by skirts in identical block pastel colours and well-cut blouses. Although the collection was stunning, the exuberant tea party when Nitya Bajaj and her army of bloggers strutted down the catwalk remained the show's high point. There were applause from the audience as the group danced around the stage in celebration to cheerful music, putting a smile on everyone's face.

Blogger and businesswoman Bhavdeep Kaur complemented her look for her mehendi ceremony by donning a bright yellow mask with flower adornments. A few days later, Kaur said on her own Instagram account, "I knew that I'd be wearing a mask most of the time throughout my mehendi and didn't want to wear the simple blue mask because I knew I'd want to remove it." "I literally took apart my blouse and made this mask out of the sleeve." She later made an appearance in a social media photo series created in association with the Delhi-based fashion brand Nitya Bajaj, donning a floral pattern lehnga outfit and matching mask from its Spring/Summer 2020 collection, "Daisy." A New Sartorial Necessity The "Daisy" masks at Nitya Bajaj were made from fabric scraps, and masks to go with another series called "Sprinkle" were created especially for brides. Additionally, the brand has been asked to design custom face masks with embroidered initials and hashtags for a few weddings (including masks for guests). The brand is also producing adorned masks for kids. Nitya Bajaj Birla, the company's founder, says there were many requests for matching face masks and clothing during the lockdown, which opened up new business opportunities. Even though we initially began producing face masks to donate to the less fortunate, the demand propelled us to establish a full-fledged production for profit. The Conflict of Trending Face Masks Presenting the mask as a wedding trend can be difficult, despite how commonplace it will be in the upcoming months. Birla hopes that this is merely a passing trend. "I don't want to sound paradoxical, but I make and sell face masks and employ my employees as a result of my business. But I do want to see a world without masks," she adds, noting how much she misses seeing lovely brides and more specifically, kids without masks. But in the present situation, it is a crucial item; I attempted to make them cosy, affordable, machine-washable, and fashionable.

The coronavirus is a fierce adversary, yet there are surprisingly easy ways to defeat it. Two of the most important items one needs to provide oneself with some fundamental protection against the virus are some ordinary soap and water and a humble mask. Unfortunately, there is a critical shortage of the basic mask right now, with even medical experts suffering from it. Fortunately, a number of concerned people from many walks of life have decided to create masks for the general public as well as for distribution to healthcare and sanitation employees. Some of them were available for conversation. Nitya Bajaj For the masks, designer Nitya Bajaj used leftover fabric and remnants from her Daisy Spring/Summer 2020 collection. These washable and reusable masks, which are made from exquisitely quilted, silk-lined textiles decorated with handcrafted lace and Bajaj's iconic Daisy print, have been given out to street children, staff members, and the less fortunate. "We discovered that masks were pricey and in scarce supply. We made the decision to recycle the scraps at our manufacturing at that point, according to Bajaj. "We quilted together the shreds, cut and stitched them together, and lined them with silk. The packaging and disinfecting teams were divided into various groups. Following sterilisation and packaging, all masks underwent quality checks for finish and elasticity (including the softness of the elastic used). Bajaj produced and distributed approximately 800 masks prior to lockdown in the first lot and roughly 500 by the following dispatch. "The staff put in extra hours to make as many using the leftovers as we could. They succeeded in producing a few for their loved ones, kids, and coworkers at adjacent factories. Our masks arrived in time to fulfil the majority of the requests thanks to the logistics team's persistent efforts. Due to a size or availability issue, we still have a lot of pending requests, particularly for children, according to Bajaj.