Shadowban Stories

If you've noticed a sudden drop in your visibility or engagement on social media, you might be scratching your head, wondering what went wrong. When your content seems to vanish without a trace, you may be dealing with a shadow ban. So, what is shadow banning, and how can you tackle it effectively?

Like your reach just fell off a cliff? Learn what a shadow ban is, the fastest tests to diagnose it on Instagram, X, TikTok and more, and a tested-and-proven 7-step recovery plan and prevention strategies for 2025. Introduction A shadow ban occurs when a social network silently limits how far your content gets without any official statement. Followers don't see you in feeds, hashtags disappear, search rankings collapse-and you're left wondering what happened. Although Meta, X and TikTok barely ever admit to using the term, their 2025 policy updates confirm they're still cutting back on distribution on accounts that violate some safety or spam thresholds.