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Social media can strike customers psyche and make a massive impact on decision making. Social media analytics can discover new opportunities. Companies and their business are different, and hence their marketing strategies are also different. An Information technology startup is different from healthcare startup. So their marketing strategy will be different too. It's a bad idea to compare marketing idea of an e-commerce company and health care service. You need an excellent Social media marketing services in Delhi as they are proficient in all marketing strategies and can apply the best suitable approach for your company.
Key factors in Social media marketing
1. Decide on the right platform:
As mentioned before, every business is different, and likewise, social media platforms are also different for every business. For Instance, Facebook and Instagram are the more appropriate platform for fashion industry, whereas LinkedIn and Twitter are more suitable for IT and finance.
2. Continuous engagement:
This doesn't mean you should be highly active in social media, and it's just that you should continuously engage and respond to your customers.
3. Keyword Analysis:
Using right keywords at the right place in your tweets and posts can hit more customers. As per a statistics, 53.8 percent of keywords of Flipkart was related to discount and offers. 19.81 percent of keywords of fashion and lifestyle startups were related to discounts.