To start with, I am a pro App developer (Pro = doing it commercially, for customers, since a decade, running an App development agency since 6 years) and therefore I receive or catch inquiries from App entrepreneurs or enthusiasts, ranging from raw "one liner ideas" to "well defined wire-frames" to "SRS" depending upon the background of the client (tech or non tech), their team configuration, and of-course their homework on many aspects of app development. Apart from seasoned and tech. Background customers, I've seen almost 50 % or more "first time clients" missing on or neglecting some important aspects of the App business at various levels of their App development campaign. I try to educate them as much as I can, but end of the day it is them taking decisions based on pointers I or anyone else give. So, as I always do with any little knowledge I come across, I've consolidated the list of those "missing aspects" as well that they (App entrepreneurs) shouldn't miss, and following is the list:- 1. App Acceptance Criteria You are no App tester, but you should at least create your own checklist of "test cases and scenarios" against which you compare the "working" and "performance" of your app before it is shipped to the store and such thing should come into existing before you kick off development and keep updated as development proceeds. Think like a user, bring family and friends as beta testers, create a collaborative sheet and test. Read more at https://www.linkedin.com/pulse/7-aspects-app-business-entrepreneurs-shouldnt-neglect-bhatnagar?trk=mp-author-card