We have all had that feeling of being cheated, ripped off. You enter a bargain or buy a product and it turns out to be a waste of money and trust, or you lose something special - maybe even all three of them. What do you feel? Annoyed? Well imagine that, but a hundred times worse, say you lose something extra special; something irreplaceable. Like your daughter. Or say; instead of losing something, you’re the one who is lost.