Pharaoh-Akhil White is a Bronx, New York native college dropout. Realizing school wasn't his path he turned to drug dealing but soon made something out of hisself and created Designed By White, his new clothing line. Zariah Daniels is in college for dance. She takes the train to Times Square every morning and afternoon at the same time as Pharaoh takes the same train to his store, Designed By White. Pharaoh purposely sits across from her so he can grab her attention each morning and afternoon. Never once have they spoken to each other yet alone know each other's name. When it comes to Zariah around him, Pharaoh can't form words.