How to Use Push Notification to Increase App's Retention Rate?

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How to raise app retention rate is an important problem for apps operators. We've found that when some teams are proud of their "newly acquired users", then they feel disappointed that only small parts of these users can stay for more than 90 days.

Developers may find that the newly-users retention rate is 21% at the first day. However, the number may be decreased into 1.89% after 90 days. Low retention rate means that we spend great efforts to acquire users but it only increase app users within a very short time. As time flies, the app may lose lots of users. In such a situation, it reflects the truth that the app may does not satisfy majority of users.

When retention rate is lower than the average level, high quality push notification is one of the measures to raise retention rate. From reading this post, you may be clear about:

1. How to raise the probability of users allowing receiving push notifications.

2. It can increase 20% retention rate by using push notifications.

3. Good push notification can attract 68% first-week users though they may not use app too much.

4. Unique push notifications may enjoy 7 times retention rate.