MKTG 425 Week 2 Quiz-Latest 2017 November
shaistalodhy
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  • Parts 1
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shaistalodhy
Ongoing, First published Dec 22, 2017
4252017mktgnovemberquiz-latestweek
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MKTG 425 Week 2 Quiz-Latest 2017 November



Question
Question 1
5 / 5 pts
(TCO 2) The CEO of SwiftLink spends one week each month going to sales appointments with various salespeople in the company. In addition to assisting the salespeople with presentations, a likely reason the CEO goes on sales calls is to
gather information on customer needs and preferences.
deduct mileage on his vehicle as a way to offset taxes.
undercut the salespeople in underperforming divisions of SwiftLink.
ensure that the salespeople do not give volume discount pricing.
trade information to customers in exchange for information on competitors.
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4252017mktgnovemberquiz-latestweek
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