6 Ways to Improve Your Digital Marketing Strategy.

1. Analyse Your Past (& Learn From Your Mistakes)
You don't have to go into the planning period in the dark. Analyzing your digital marketing strategy's past success and failures can help focus you on setting the best KPIs for your business. You, therefore, might want to complete step one and two together.

2) Align Strategies
Marketing is not one-size-fits-all. What works for one organization may turn out to be a complete flop for another. The best way to develop and execute a successful marketing plan is to align your marketing strategy with your business strategy.

3) Analyze the Competition

• Run a competitive link analysis using tools like Open Site Explorer
• Put competitor URLs into Adwords keyword tool for content ideas.
• Monitor your customer's brand terms. Take Advantages of their Stumbles.
• Monitor your customer's referral links on Social Media Platforms.
• Secret shop your competitor's offerings.
4) Provide Value
A recent study conducted by Verint revealed that just 24% of consumers believe that companies take notice of their opinions, and only 29% feel that they are valued as customers. These stats speak volumes to the low opinion many consumers have about brands.
5) Build Relationships
Successful marketing is not only about driving as many new sales as possible, but rather developing and nurturing long-term relationships based on trust that earn your brand preference, repeat business, and brand ambassadors. That's one of the reasons social media marketing is so powerful.
6) Include Clear Calls to Action
Everything you touch should include a clear call to action - or next step - for your audience. Whatever it is you want people to do - whether it's signing up for your newsletter, connecting with you on social media, downloading your eBook or making a purchase - don't just sit back and hope they'll follow through.