Strategic Design and Implementation- Southwest Airlines Case Study

Strategic Design and Implementation- Southwest Airlines Case Study
Being the smartest and highly responsive lawyer, quite humble and highly skilled in disputes resolution, the Southwest CEO Herb Kelleher clearly knew what was needed to move the young airline player forward. He need to overcome stiff competition by establishing clear vision for the company strong culture based on clients interests and dynamic strategies that kept the competitors bewildered by the magnitude of business war wedged through strategic management by the leadership. The airline leadership provided high value for low cost and consistently delivered what it promised. After analysis of the Airline business experience it has been observed that powerful and dynamic business strategy is key to withering challenges and sustaining growth.