Analyze Your Finances

Analyze Your Finances
Sales & Margin Analytics. Growing multi-product and solutions businesses over a sustained period will not happen by tweaking the sales model around the edges, but rather by addressing complexity in a comprehensive fashion. Keep in mind that your total sales and marketing should also include cost of staff, commissions, and all overhead sales and marketing costs. Executives need nuanced margin analyses that permit them to discontinue underperforming product lines or exit unprofitable markets, or to amend or cancel contracts with low-margin customers-freeing resources for higher-margin growth. In mathematical terms, a company maximizes long-term profits from its sales force when the incremental return on sales force effort is equal across products. Gross profit is the difference between sales and the costs of goods sold. Sales teams have more real-time and personalized information than ever about clients, including customers' past orders, interests, and shopping behavior. The first product, customized for the manufacturing industry, will be followed with additional solutions for other industry verticals.