Digital Culture : The 21st century is data driven because of technological and socio cultural advancements in our society. What this blog will try to explore is whether the socio cultural economic advancements are being driven by technology or the other way around? This question brings up another issue: whether it is necessary, in a data driven society, to know how things work ? If you are a novice like me then the ability to integrate knowledge about codes, data and procedural thinking in to our daily lives may be intriguing and daunting. Previously, technology would have been a barrier for certain audiences but digital culture is pervasive and we are all part of it. In any case, the general interest, in technology has become much greater : hence this blog will target a wider general audience. It will attempt to explore contemporary theories related to digital cultures. If we become aware of the self as interacting with virtual and physical artefacts in our enviorment then it can open up our imaginations. This added to the passion for technology can lead to forward thinking and innovation. The broader impact of digital cultures on an interconnected global society is through international film festivals, media reporting , architecture and design, digital maps and GPS locations. Here I present a intervew with students studying for a Masters at Birkbeck College in April 2015. This short video is about why digital culture study is relevant. The module was taught by Dr Joel Mckim.All Rights Reserved