https://www.coursetutor.us/product/mkt-373-full-course-assignment-gcu/ MKT 373 Full Course Assignment GCU MKT 373 Topic 1 Fan DNA Details: Understanding consumers and creating sports marketing directed specifically at sports fans helps teams and brands generate revenue. Through studying "Fan DNA" you can devise marketing strategies that target the consumer, create competitive advantage in the marketplace, and ultimately increase the return on investment for teams and brands.