Social Selling: A Modern Method for the Modern Salesperson

Every aspect of B2B marketing has moved on to social media... except sales, right?
Wrong.
Sales is no longer going door-to-door trying to sell your product only to have the door shut on your face. Neither is it getting hanged up on because people don't want to be bothered with cold calls.
No, sales has moved on from the traditional practices and has adopted modern methods, one of these methods being social selling.
Coined circa 2006, this buzzword has become one of the best marketing strategies that benefit both, the salesperson as well as the buyer.
In his digital marketing workshop and social selling workshop, motivational speaker Mr. Amit Jadhav talks about the importance of including social selling in your marketing strategy. Let's take a look at what social selling is and why you should consider using it in your strategy.
What is Social Selling
Social Selling essentially means that you use social media as a tool to find and target the right prospects, just like cold calling or door-to-door selling (except a bit more convenient) (and more productive) (and a lot less annoying).
This form of modern salesmanship allows you to build relationships with your prospects and give them valuable information while subtly persuading them to buy your product or service.
Why Choose Social Selling
As mentioned earlier, social selling helps you form a relationship with your prospects, which is vital when it comes to sales. If you have a good relationship with a potential buyer, not only will you be able to reach your sales goals, but you will most likely get some loyal customers for your brand.
http://www.amitjadhavs.com/